Understanding Responsive Web Design

Have you noticed how many web sites look terrible on your smart phone or tablet?


Responsive Web Design

Not long ago, websites were designed specifically for laptop and desktop screen resolutions. This worked fine until the advent of web capable smart phones and tablets.

People who use smart phones and tablets to search the Internet do not like websites that are NOT friendly. Google knows this and that is why when you use Google (from a smart phone or tablet) to find a product or service, they tell you if a website is mobile friendly or not in the first 2 words of the website description.

Would you click on a result if it was not listed as Mobile Friendly?

The solution is Responsive Web Design (RWD),

RWD is a technique for building websites that work on mobile devices, tablets, and desktop screens. It is an approach to web design aimed at designing sites to provide an optimal viewing experience i.e. easy reading and navigation with a minimum of resizing, panning, and scrolling across a wide range of devices (from desktop computer monitors to mobile phones to tablets).

RWD is not just a marketing buzzword? RWD is a leap forward in the web design industry that effects both designing and developing for the web. The constantly rising popularity of smart devices (tablets, phones etc.) has created a serious demand for websites that are viewable on small displays.

RWD is not the same as mobile design. Mobile design entails creating an entirely new website with content specifically created for the mobile experience. RWD, on the other hand, means that the same domain, the same content, and the same syntax respond to different viewports to provide the best user experience possible for each device.

The different viewports include desktop monitors, laptops, tablets, and mobile devices and their corresponding orientations (landscape or portrait).

RWD, uses flexible or fluid grids, fluid images and CSS3 Media Queries to adapt to the viewers’ different device widths and resolutions.

Developing RWD is rarely a process with an ending, but rather it’s an ongoing effort to optimise the user experience on different viewpoints. As more and more different devices with access to the web enter the market, it is essential that a website can fluidly adapt to multiple screen sizes. A website needs to look good but, most importantly, it needs to be equally usable on a smartphone, tablet, e-reader and desktop or laptop.

At Pixelghetto, we have invested time in understanding and learning RWD to ensure that we can offer our clients the best web enabling solutions.

RWD ultimately saves our customers lots of money - The customer only has to pay for the development of one website. No mobile apps or mobile websites are necessary. There’s only one website that needs support too, so this cuts down on monthly web support costs.

Using RWD in your site design means the website will get a lot more visitors who are using different mobile devices, such as smart tablets and phones. A visitor is a lot more likely to buy products and services from a website that actually works on their devices.

Please Contact Us for further details.